How Attention Became Crypto's Only Fundamental

A lot of people come into crypto from traditional markets like stocks — where every ticker represents a business with revenue, cash flow, and balance sheets.

That mental model doesn’t transfer neatly to this space.

Most tokens don’t have earnings. They don’t have a CEO. And they definitely don’t have quarterly reports.

So when new investors see a token with “no fundamentals,” they ignore it or forget about it entirely.

But here’s the catch… that’s often where the best opportunities are hiding.