Cheap ad-tech, insurance software climbing, and a nursing-home operator worth watching
By Steve Strazza
July 1, 2026
This note highlights a select group of stocks showing the most unusual — and highly directional — options activity.
The goal is simple: follow the big money and trade in the direction of the underlying trend.
Here is the list of Unusual Options activity from Jul 1:
*Click to enlarge view
MediaAlpha $MAX — A tiny name in the ad-tech space that most people forgot existed, but it's already up almost 40% over the past month and the options desk just noticed.
564 contracts of the 2/19/27 $15 calls hit, a patient bet on a stock to keep pressing higher.
Porch Group $PRCH — Insurance software that grinds along quietly, and then someone shows up with real size behind the move.
3,700 contracts of the 8/21 $20 calls just landed for $333K in premium, and with the stock near 16, that's a clean directional push for a breakout.
Ensign Group $ENSG — Medical care facilities are a hot spot, and this one is basically flat on the month, which makes the size here interesting.
309 contracts of the 12/18 $195 calls changed hands for $297K, a longer-dated call that says buyers see room to run.
