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Once a week, I get together with Sean McLaughlin from All Star Options, and we're going to find an options trade to hunt for a new options trade for my Portfolio+ members.  The goal is simple: utilize my expertise on the consumer and Sean's...
The Jeff Macke Portfolio
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macke portfolio
$LULU
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Today's trade is taking advantage of a bullish chart pattern and a hot implied volatility reading to position for a high-probability win.

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...but it certainly isn't a hot new entrant into the modern space race.

Today's trade is in an old name that's been around many moons and is constantly reinventing itself.

This year, the stock cleared a 20-year base and appears to be...

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I'm looking to collect some premium in a delta-neutral position. Where better to look than in the software sector, where implied volatilities remain elevated and the bounce may soon run out of steam?

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VSCO 5-27-26
Once a week, I get together with Sean McLaughlin from All Star Options, and we're going to find an options trade to hunt for a new options trade for my Portfolio+ members.  The goal is simple: utilize my expertise on the consumer and Sean's...
The Jeff Macke Portfolio
Video
Options
macke portfolio
$VSCO
$VSXY
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Remember Ford? It's a name that's easy to forget about when talking about the future of automotive.

But the chart today is suggesting it might be time to throw the family in the back of the truck and head off for a ride.

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Once a week, I get together with Sean McLaughlin from All Star Options, and we're going to find an options trade to hunt for a new options trade for my Portfolio+ members.  The goal is simple: utilize my expertise on the consumer and Sean's...
The Jeff Macke Portfolio
Video
Options
macke portfolio
$ELF
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Today's trade is in a digital health insurance stock that is seeing its first real breakout since its 2021 IPO.

Could it be ready to make due on its IPO promise?Let's see.

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The bulls are on a bender, and my portfolio reflects this. 

I'd like to add some short-term neutral-to-bearish exposure, if for nothing more than a portfolio hedge. 

Thanks to my friend Jeff Macke, he's pointed me to a retail...

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cava macke
Once a week, I get together with Sean McLaughlin from All Star Options, and we're going to find an options trade to hunt for a new options trade for my Portfolio+ members.  The goal is simple: utilize my expertise on the consumer and Sean's...
The Jeff Macke Portfolio
Video
Options
macke portfolio
$CAVA
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Today's trade is in a mental health biotech company focused on developing psychedelic-assisted therapies — primarily a synthetic form of psilocybin called COMP360 — for difficult-to-treat psychiatric conditions.

I believe in this company's...

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The old man may have moved on, but the game stays the same at Berkshire. 

And Berkshire at a discount when the rest of the stock market is at or near highs feels like a good buy-the-dip situation.

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Macke WMT
Once a week, I get together with Sean McLaughlin from All Star Options, and we're going to find an options trade to hunt for a new options trade for my Portfolio+ members.  The goal is simple: utilize my expertise on the consumer and Sean's...
The Jeff Macke Portfolio
Video
Options
macke portfolio
$WMT
Members Only

CVS popped on earnings today, breaking out to a new multi-year high.

While the stock is off this morning's highs, I like the way it's holding in there. And this feels like a classic post-earnings-drift candidate.

And while getting to $100...

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Isn't that what Warren Buffett basically just said?And assuming he's right, who benefits from this? Well, I have to assume Interactive Brokers is a beneficiary, no?

The stock is on the doorstep of another breakout with a Hundred-dolla-roll...

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Canadian Banks have been good to us over the past year or so. And looking at my portfolio, I'm noticing I have zero banking exposure.

Well, today, we correct that with a fresh breakout in motion.

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a
Obviously I'm nervous. HODL
Aritzia reports after the bell tonight. Of course I'm nervous. Sort of. I'm not selling. These are just huge expectations. "Specialty is where love goes to Die". I know that. I invented the phrase. Nothing stays this hot forever. Aritzia was one of...
The Jeff Macke Portfolio
Video
Options
macke portfolio
$ATZ.TO
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As I mentioned for our previous trade, this is a big earnings week with a lot of big tech names announcing.

Once we get on the other side of these events, it's likely we'll see volatility in the broader indexes, particularly the QQQ come off....

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Big earnings week for tech companies. And today's trade is leveraging a couple of inputs: what the options market is pricing in for an expected move, and options skew.

Let's get into it.

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Today's trade is in a metal 3D printing (additive manufacturing) company that builds advanced machines and software used to produce complex, high-performance metal parts—especially for industries like aerospace, defense, and energy.

Those three...

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Today's trade is in an ETF on a beaten down crypto that is unlikely not to participate if the signs of a broader turnaround in the crypto space are indeed to be heeded.

So.... it's time.

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Amazon macke 4-22-26
Once a week, I get together with Sean McLaughlin from All Star Options, and we're going to find an options trade to hunt for a new options trade for my Portfolio+ members.  The goal is simple: utilize my expertise on the consumer and Sean's...
The Jeff Macke Portfolio
Video
Options
macke portfolio
$AMZN
Members Only

Today's trade is in a $38B provider of satellite and wireless connectivity services, with earnings coming up in a few weeks which could act as a catalyst for launch.

The stock is recently emerging from a 3-month base, making it feel like now is...

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