The Retail Investors are scared to death. And that's a good thing.

We don't want individual investors too optimistic. That's when stocks sell off. It's when they're pessimistic and worried that you see the best forward returns.

Go back and see for yourself. It's all public information. These are the people we want to fade. This is the "Dumb" money, so to speak.

Dig this. The first sentiment data for the year just came out from the American Association of Individual Investors with the fewest number of bulls since April of last year.

In the middle of the bull market, they're crazy scared. 

Good.

Now keep in mind, this is specifically what they're saying. 

But what are they doing?

Well, the Put/Call Ratio just hit new 4-month highs. This means investors are buying insurance (Put options) at a much faster rate than they're betting on higher stock prices (Call options). 

That's also evidence that they're scared. Why else would you be buying insurance at such a fast rate?

Now, what else are they doing?

The no coiners are back.

Have you noticed how every chance they get, they'll try to convince you that this is a major top for Bitcoin and the ponzi scheme is officially over?

The no coiners are angry like that. Imagine what it must be like to not have owned Bitcoin this entire time? Ouch.

Here's the "historic top" they're trying to scare you about. 

You tell me, does this look like the end of a major bull market, or does this just look like a normal healthy consolidation within an ongoing secular bull market?

I've learned a lot of lessons over many years in the market and I've got war stories for days. 

But with what we do today, I just like to cut right to the chase. I'm going to share my worst defeats and hardest lessons so you can learn from them, just like I did, and hopefully sooner., 

We all have to learn one way or another. 

Today we're talking about the most important companies in America. But what exactly does that mean? Most important? 

It's so open ended and subjective. 

When I was a lot younger, call it 15-18 years ago, I hadn't learned to recognize the sum of the parts of the market. It hadn't hit me yet that it's a market of stocks. It's not just a "stock market". 

This really set me back at the time. I was being too narrow minded and focused on what the media was pointing me to. I wasn't running those numbers myself deciding what actually mattered and what was just noise. 

And when I finally understood that it takes stocks going up in prices to drive the indexes higher, I started to pay more attention to the prices of those stocks. 

Don't Fight Papa Dow. That's how I learned it.

And it's not just about the Dow Jones Industrial Average itself. It's the 30 stocks that make up the index that we're even more interested in.

If you get the direction of these 30 stocks right, you'll get the market right.

Don't believe me? Go overlay a chart of the S&P500 and the Dow Jones Industrial Average. They're the same.

I just got back from a week in Disney with a 4yr old and twin 2yr olds. Wow what a workout! 

The experience further reiterated why I'm long $DIS and why I'm going to buy more.

They got some racket going down there in Florida. $12 hot dogs? $15 popcorn? And lines around the corner with people waiting to buy them?

That's some hustle they got. Good for them.

The way I see it, if you can't beat 'em, join 'em right? You can get frustrated by the money suck if you want, or you can be a shareholder and profit right along with them. I chose the latter when I got back from this Disney trip a year ago.

But let me tell you this, the $12 hot dogs and $300 princess dresses are NOT why I'm long the stock. 

It's that the republicans hate it. They don't like how "woke" the company has gotten. 

And since we know that humans have a hard time separating a company and a stock, there is money to be made here by exploiting those who let their politics and "morals" influence their decision making in public markets.

This year's Santa Claus Rally Period starts on Tuesday.

To clear up any confusion, the official period for the annual Santa Claus Rally includes the last 5 trading days of the year and the first 2 of the following year, for a total of 7 days.

Since 1950, the S&P500 has averaged a 1.3% gain during this period. And if you want to take it back further, since 1928 we've seen an average gain of 1.6%. This compares to just a 0.2% gain for any other random 7 day period throughout the rest of the year. 

Every year is slightly different, depending on which days Christmas and New Years fall on the Calendar. 

The last 5 days of 2024 begin this Tuesday December 24th. And the first 2 days of next year include January 2nd and 3rd. So the official 7 day period this year goes from December 24th - January 3rd. 

And while traditionally, this is a much more bullish time of the year, compared to other periods, the bigger concern is if Santa doesn't show up.